In recent years, the travel industry has witnessed a transformative shift with the emergence of Afrotourism and Afrocentric travel. This trend represents a departure from traditional ethnic tourism, focusing on more immersive and culturally rich experiences. The Rise of Afrotourism Afrotourism has gained traction globally, fostering a deeper connection to African cultures and heritage. Originating […]

Harnessing the Positive Impact of Sports Tourism Sports tourism, the convergence of sports and travel, has emerged as a significant economic driver, fostering cultural exchange, promoting local economies, and enhancing global connectivity. Among the marquee events in the United States, the Super Bowl stands out as a prime example of how sports can catalyze tourism […]

Move Afrika: Rwanda with Kendrick Lamar – a celebration of music and cultures Kendrick Lamar is set to take the spotlight at a forthcoming festival hosted by Global Citizen, titled Move Afrika: Rwanda. The highly anticipated event is scheduled for December 6 at the BK Arena in Kigali, the vibrant capital of Rwanda. This inaugural […]

This week, I am travelling to Atlanta to attend the Black Travel Expo. Like most of my trips for business or leasure, I always pack light. This is an art form that I have mastered for over 30 years of my travel experiences. In this article, I would like to share some tips that will […]

(Originally published on July 4th, 2020) Rwanda is a beautiful country. Or at least, so I’ve heard. As the child of Charles Shima, founder, and CEO of ZaNiheza, I would like to go to Rwanda, the country where my father was raised, the country which my father returned to after 24 years, the country I […]